DZNG

Ggaedok

The design of Gaenyeomsuda is a combination of the brand name Ggaedok which is an acronym of the Korean phrase Ggaewooja Dokhaeryuk, and quotation marks. The name is intended to boost Korean learners' confidence and reading comprehension ability. The quotation marks add a visual element of wit and intuitiveness that reflects the brand's nature as a study supplement for Korean. To make the learning experience more engaging, Ggaedok features characters that appear in both the vocabulary and reading comprehension books, providing students with an enjoyable factor to help them learn.

Centrestage 2021

The annual event Centrestage returned physically to the HK Convention and Exhibition Centre, housing over 220 contemporary fashion brands within a 9000m2 space. To uplift the overall ambiance of the show, a dreamlike futuristic multi-purpose welcome space of 600m2 was created. The space was used for opening receptions, and fashion presentations as well as an introductory experience area in default mode. Under the theme of Chapter Infinity, meaning a new era of infinite possibilities, a space was created to give a glimpse of the latest fashion innovation both digitally and physically.

Leaves

This is a community club, which is located halfway up a mountain. The scene of wind blowing leaves in autumn is the most beautiful here. The designer was inspired by the wind blowing through the leaves. Fully respecting Changsha's native landforms and what the city has to offer culturally, the design seeks to integrate local massifs and structures, which are a source of inspiration for this project, into indoor spaces. Beyond that, the rolling ceiling of the former building is retained as a means to mirror what a wavy mountain is like.

Lays Signature

Visions Of Future

Visions of Future is an interactive motion-activated manifest. Borrowed from the aesthetics of sci-fi, and as far from the conventional booth design as possible. Neon lights and a towering fragmented screen-wall without any hints of controls. Every vision was constructed around the guest's digitized avatar, communications the main message - future is impossible without actions, no one does not know, where future lies, but Inty is the one to create it. To deliver this effect Inty used a depth camera, scanning the person in real-time.

Infinite

This case takes those multiple dimensions like space art aesthetics, cultural and creative life, new retail, and interactive experience into consideration, breaks space boundary and tries to integrate business models in different fields to shape diversified lifestyles experience in the future. the designer keenly captures the popular gene of the younger generation customers, strengthens the social attribute of the space, perfectly combines the concepts of trendy entertain block, cafe and book bar culture, and creates a Utopia that belongs to the future social activities of generation Z.