DZNG

Eidetic Marketing

Global eSports Festival

Wednesday, 7 August 2024

World Cyber Games 2019 Xi'an

For the World Cyber Games 2019 event was a feat months in the making. The goal was to bring the tournament series back after a 6 year absence, and to accomplish this the WCG Event team organized not only a game tournament with professional and amateur athletes from around the globe, but also designed and organized opening and closing ceremonies, a EDM festival with world-famous DJs, unforgettable cosplay performances, an insightful esports conference with esports industry leaders, and even a TED talk!

PepsiCo Design and Innovation

Experiential

Tuesday, 6 August 2024

Game Fuel PRO-AM Consumer Experience

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

VISANG

Learning Materials

Monday, 5 August 2024

PowerBox Wanja

Wanja is a brand that enhances the learning skills of students. From cover designs using cube-shaped characters as graphic motifs to cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors provide a bright brand image, while paper toy making delivers an enjoyable brand experience. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.

Igor Dydykin

Award

Sunday, 4 August 2024

Nagrada

This design is realized to contribute to the normalization of life during self-isolation, and to create a special award for the winners of online tournaments. The award's design represents the transformation of a Pawn into a Queen, as a recognition of the player's progress in chess. The award consists of two flat figures, the Queen and the Pawn, which are inserted into each other due to narrow slots forming a single cup. The award design is durable thanks to stainless steel and is convenient for transportation to the winner by mail.

Ruiqi Yao

Collaboration Platform Admission Mode

Saturday, 3 August 2024

Service Design for College Enrollment

Their project through the redesign of the work model and enhances the ability to work across departments. Moreover, it could help students familiarize themselves with the campus through a variety of connections and services. For the department, the project results include the definition of value goals, work mode and interactive function design. Services for students include consulting services, admission reception services, guidance services of peers and admission brochures.

John Whelan

Restaurant

Friday, 2 August 2024

Maison Francois

The design of Maison Francois aims to evolve the brasserie genre. Rather than looking to the Art Deco period for inspiration, GSL embraced Postmodernism and Brutalism, most notably referencing Ricardo Bofill’s La Fabrica in Barcelona, with its grand terracotta arches and rough cement ceiling. The layout of the restaurant nevertheless follows a classic brasserie format, with noble materials throughout and details that evoke iconic establishments of the past.

DZNG

World Cyber Games 2019 Xi'an

Game Fuel PRO-AM Consumer Experience

PowerBox Wanja

Nagrada

Service Design for College Enrollment

Maison Francois

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World Cyber Games 2019 Xi'an

Game Fuel PRO-AM Consumer Experience

PowerBox Wanja

Nagrada

Service Design for College Enrollment

Maison Francois

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ENCYCLOPEDIA

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