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DZNG

DZNG featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Hong Kong Trade Development Council
Introductory Passageway
Saturday, 13 July 2024

Space Journey

As a marketing component of the 2016 Hong Kong Watch and Clock Fair, the Salon de TE was only area opened to the general public and media to display over 150 international high-end watch brands. To differentiate this from the other trade halls, the organizer’s provided an area of 6000m2 to build an introductory passageway. A thematic approach was developed under the concept Space Journey to evoke the feeling of new discover for the visitors. Functionally the design includes the hall entrance, passageway and a stage for multi-purpose activities.

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OTG
Fast Casual
Friday, 12 July 2024

Global Bazaar

Located in the Global Bazaar Food Hall, the dynamic concepts are the first of its kind in that the fast casual concept completely changes over from breakfast to lunch/dinner, offering travelers the best of all day parts. Each concept maintains its distinct branding and look while undergoing the transformation from breakfast to lunch/dinner. The exterior store signs and food hall signs transition using methods similar to that of theatrical set designs. Food Hall signs also change in a similar fashion.

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Georgi Tumpalov
Tourist Attraction
Thursday, 11 July 2024

In Love With the Wind

Castle In love with the wind is a 20th century residence set within 10 acres landscape near the village of Ravadinovo, an Area in the heart of Strandza mountain. Visit and enjoy world-renowned collections, stunning architecture and inspiring family stories. Relax amid idyllic gardens, enjoy woodland and lakeside walks and feel the spirit of the fairy tales.

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PepsiCo Design and Innovation
Mobile Kitchen
Wednesday, 10 July 2024

PepsiCo NSPIRE

PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.

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PepsiCo Design and Innovation
Fashion Event
Tuesday, 9 July 2024

Mix It Up Experience

PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.

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PepsiCo Design and Innovation
Beverage Event
Monday, 8 July 2024

F!ZZ: Grab Life by the Bubbles!

To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.

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