DZNG

DZNG

DZNG featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lays Signature

Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.

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Enjoy Happy Food

This design project shows how to transform a traditional fish vendor into a modern social e-commerce brand as a response to the epidemic, and to bridge the gap between traditional fish market shopping and online shopping lifestyle. The brand is rooted in the vendor's 40 year fisheries professionalism, traditional market's way of customer social interactions, and takes customization orders from customers via Line (a most used social app in Taiwan) to deliver freshest, daily caught sea fish and recommended cooking recipes.

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Wild at Heart

Wild at Heart is a temporary exhibition designed for a contemporary furniture collection in Taipei, Taiwan. The exhibition was held in the Nangang Bottle Cap Factory, a heritage building, and was open for eight days. Large glass windows, herringbone parquet flooring and wall craft elements were added without altering the original structure. Arched door frames, aisles and ceiling elements divide the hall into rooms with a home atmosphere. Natural sunlight replaces focused spotlights. Furniture, decorations, artworks, lighting and plants are arranged like a home corner.

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Sky Lounge

Sky Lounge is a rooftop restaurant and bar in Kolhapur, India. The venue has 1800 square meters of indoor space and a 150 square meter open terrace. The ceiling is formed by 20521 recycled paper tubes hung as repeated modules, which create a parametric pattern. The tubes refer to the local textile industry, where similar tubes are used to roll fabric. The pattern moves with the natural breeze. Basalt stone walls and a grey ceramic floor complement the raw paper tubes. Separate zones include a pizza counter, an enclosed bar and a sun deck.

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YiQi Hanzi Flashcards

Learning Chinese can be very visual. Chinese characters look like complicated drawings to people who don't know Chinese. YiQi Hanzi flashcards use design thinking and drawing to make the characters understandable to everyone to spread Chinese culture and the beauty of Chinese characters. The flashcards design also incorporates technology. The QR code on each card takes users to the YiQi Hanzi online learning center to expand the learning resources for each character. The whole experience design makes it easy for people to learn and memorize characters.

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Gae Plus Yu

Gae Plus Yu is a mathematics workbook set designed for elementary and middle school students. The set combines a Concept book and a Drill book, which are bound together with adhesive and can be separated by light pressure. Each book carries a different color and graphic, with colors marking the level of difficulty. The covers are shaped as paired semicircles that form a single circle when placed together. Students can select the level that suits their ability and study both books at the same time. The structure separates concepts from problem types to support independent learning.

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