DZNG

DZNG featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Downtown CitySpa

A contemporary day spa activity playing conceptually with location over ancient ruins, the dyadic nature of old and new, roots as indication of interconnection and the concept of gold as indication of luxury.The design concept refers to an urban spa environment that offers spiritual and physical stimuli to city dwellers or travelers that choose to stay in the proximity. It is located in a modernist building completely adapted to its new use.

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PepsiCo NSPIRE

PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.

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F!ZZ: Grab Life by the Bubbles!

To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.

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Mix It Up Experience

PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.

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The Urban Foundry

TUF is a hangout that blends into its neighbouring infrastructure, yet contrasting it with a feel that makes you enjoy a rustic foundry ambience. Raw industrial design from ceiling to floor, the designers have incorporated its concept into everything that they have put into place. From container bars to tables that have been suspended from the ceiling with the help of chains and clamps, they have worked on smallest details. One of the key features is that designers have incorporated the magic of kinetic energy in movement through large gears on wall that compliments overall masculine look.

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Dinosaurs Among Us

Dinosaurs Among Us reveals that dinosaurs are not so extinct after all. Recent research shows that dinosaurs’ evolutionary legacy lives on in birds. We seek to put a fresh twist on the ancient topic on dinosaurs with new research linking dinosaurs to birds. The exhibition’s bold colors, quirky quadrilateral shapes, and plentiful interactives contrast against the realistic Dinosauria models and authentic fossils to create a striking, thought-provoking environment.

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