DZNG

Eidetic Marketing

Global eSports Festival

Wednesday, 7 October 2026

World Cyber Games 2019 Xi'an

World Cyber Games 2019 Xi'an is an esports festival held over four days at an exhibition center in Xi'an, China. The event covered 30,000 square meters and gathered 504 athletes from 33 countries. The design is based on the cube form of the event logo. The points, edges and faces of the cube were applied to the stage, the signage and the merchandise. A cube balanced on one edge was built as an LED monument in the central plaza. Pathways, stages and facilities were planned to guide visitor flow. The program included a tournament, an opening ceremony, a music festival and a cosplay event.

PepsiCo Design and Innovation

Experiential

Tuesday, 6 October 2026

Game Fuel PRO-AM Consumer Experience

Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.

VISANG

Learning Materials

Monday, 5 October 2026

PowerBox Wanja

Powerbox Wanja is a study book series designed for elementary school students. The series applies the Powerbox Learning Method, in which learning concepts are split into small parts placed inside square frames. Twenty books cover all elementary school grades, and each subject is given a separate color for easier recognition. Cube-shaped characters appear on the covers, and four books form a large cube shape when combined. Paper toy kits are included, so learners can build cube figures, an activity that supports spatial cognition and holds interest.

Igor Dydykin

Award

Sunday, 4 October 2026

Nagrada

This design is realized to contribute to the normalization of life during self-isolation, and to create a special award for the winners of online tournaments. The award's design represents the transformation of a Pawn into a Queen, as a recognition of the player's progress in chess. The award consists of two flat figures, the Queen and the Pawn, which are inserted into each other due to narrow slots forming a single cup. The award design is durable thanks to stainless steel and is convenient for transportation to the winner by mail.

Ruiqi Yao

Collaboration Platform Admission Mode

Saturday, 3 October 2026

Service Design for College Enrollment

Service Design for College Enrollment is a service system created for the enrollment period of a university. The design combines an online collaboration platform with an offline space. On the platform, staff from different departments jointly add and update the module information and statistics they are responsible for. In the offline space, tools such as journey maps support analysis, discussion and decisions. Students receive consulting services, admission reception, peer guidance and admission brochures. The aim is to improve work across departments and to reduce student anxiety.

John Whelan

Restaurant

Friday, 2 October 2026

Maison Francois

Maison Francois is a restaurant of 500 square metres, created inside a bare concrete shell. The coffered ceiling is made of phonic material painted in faux cement to match the polished concrete floor. Curved walnut banquettes with privacy glass uppers are upholstered in cream linen, and floor-to-ceiling cream linen curtains offset the terracotta stucco and mirror arches. Joinery is in walnut and mahogany, with patinated brass and nickel metalwork. The central island pass forms the focal point of the room and links the kitchen to the dining space.

Design interview of the day

Special Coverage

Wednesday, 30 September 2026

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

DZNG

World Cyber Games 2019 Xi'an

Game Fuel PRO-AM Consumer Experience

PowerBox Wanja

Nagrada

Service Design for College Enrollment

Maison Francois

Design interview of the day

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World Cyber Games 2019 Xi'an

Game Fuel PRO-AM Consumer Experience

PowerBox Wanja

Nagrada

Service Design for College Enrollment

Maison Francois

Design interview of the day

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER