DZNG

DZNG featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

InStyle HK 2017

Held in a hotel Kala Lumpur, the InStyle HK Expo was aimed at helping 40 Hong Kong companies penetrate and test the consumers of Malaysian market on a variety of lifestyle products. The design brief of expo was to showcase an affluent east of Hong Kong meets west culture. Classical modern influenced architecture was used to create an upmarket boutique shopping experience. This was intermixed with curated products and video content to position Hong Kong as the lifestyle trend setter of Hong Kong.

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Living in Fun

To uplift the image of HK Houseware Fair, 3 areas were given inside the venue by the organiser. Comprising of a welcome installation at the foyer of the venue, the main entry area of the exhibition hall and a central display area inside the hall. In addition, 4 trend forecast reports had to be converted into physical spaces. Based on the concept Living in Fun, the design was about bringing the fair to life by making use of houseware objects to create a series of kinetic installations.

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MarketingPulse 2018

In March 2018, a new premier flagship conference called MarketingPulse was launched at the HK Convention and Exhibition Centre. The event’s objective was to gather the best marketers and branding experts from around the world to explore new collaborations and opportunities in the Asia region. The organisers design brief was to echo visual aspects of the newly developed MarketingPulse logo within their 5000sqm event design.

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Pixel Love

The organiser of the HK Gifts & Premium Fair required an eye-catching design that would evoke the feeling of joy to welcome its many international attendees. To uplift the ambience, two installations were created, one at main foyer of the venue and another at the main entry point into the exhibition hall. Under the theme of Pixel Love! a physical experience was formulated based on research on digitalized messages, emoji and a video gaming culture of the Eighties.

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Baozun Dress

Smart robots analyze big data from every sides to inspire fashion designers. It tell designers: which cloth meets the current trends, which is popular in the market, which is lately released by following brand. It not only provided valuable market references, but also saved designers from prejudice and their little world.Designers can get rid of repeat & meaningless work, and be more efficient. We hope applying advanced technology on fashion industry to make our lives better.

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Yanlan

Located in Meitan, Guizhou, Yanlan Resort Hotel is transformed from a dozen of dilapidated farmhouses scattered in a natural village. The hotel lies deep in the beautiful mountains and waters in northern Guizhou. The project begins with the transformation of the old peasant house, sorts the space between the houses and demolishes and expanding some old houses into restaurants and venues for the gatherings of the guests.

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