A low cost solution to uplift the organizer's areas decorative ambiance at the Hong Kong International Printing & Packaging Fair was required. This entailed a 6m x 3.5m registration wall with counter, an open forum, a print awards and digital printing awards areas, along with a seminar space to seat 100 people. A graphical approach to resemble a surrealistic supermarket environment under the theme of Supermarket Therapy was developed. Using bold colors and graphics made the organizer's spaces in this show easy to distinguish for the visitors.
Organized by the Hong Kong Trade Development Council, a new fashion event called CENTRESTAGE was launched at the Hong Kong Convention and Exhibition Centre. During this 4 day promotion 192 contemporary fashion brands were exhibited. With so many different fashion brands, an impartial design approach was required to elevate the overall image for the events organizer’s spaces. These include the entrance concourse and inside the exhibition hall’s main avenue and open arena. A unique abstract concept titled Starlight Transform was born to develop the overall design journey for these spaces.
As a marketing component of the 2016 Hong Kong Watch and Clock Fair, the Salon de TE was only area opened to the general public and media to display over 150 international high-end watch brands. To differentiate this from the other trade halls, the organizer’s provided an area of 6000m2 to build an introductory passageway. A thematic approach was developed under the concept Space Journey to evoke the feeling of new discover for the visitors. Functionally the design includes the hall entrance, passageway and a stage for multi-purpose activities.
Located in the Global Bazaar Food Hall, the dynamic concepts are the first of its kind in that the fast casual concept completely changes over from breakfast to lunch/dinner, offering travelers the best of all day parts. Each concept maintains its distinct branding and look while undergoing the transformation from breakfast to lunch/dinner. The exterior store signs and food hall signs transition using methods similar to that of theatrical set designs. Food Hall signs also change in a similar fashion.
At Newark Liberty International Airport, previously underutilized corridors containing moving walkways were re-purposed to feature expansive food and beverage offerings in fresh "oases." Each oasis has a different restaurant or bar and is approximately three meters wide by forty-six meters long. Going beyond simple structural solutions, the designs create an appealing sense of place in the formerly bleak airport hallways. The experience is further enhanced with the numerous site-specific artworks that have been commissioned from established artists and incorporated into each oasis.
First time in Olympic history, we've opened our very own national hospitality house! We are proud, that we could take part in this project, with the concept and content development to the design of the interior spaces and installations, under the leadership of Gergely Boszormenyi Nagy and Linda Szurdi (linszudesign). The FSR and Dupla Design team carried out the outdoor design and the construction works.
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